Let’s Talk Proof.

If you’re here, you’re probably wondering one thing:

“Is this guy for real?”

I don’t blame you. It’s easy to make something look polished online. What’s harder is to build something that holds up under pressure, in real-world conditions, and still gets results. That’s what I’ve done. Not in theory—on the ground.

I’ve developed and tested this system myself: the strategy, the materials, the way it integrates with a bar’s existing flow. Nothing here is hypothetical. It’s been live. It’s been adapted. And it works.

This isn’t my first time building something from scratch, either. I’ve helped people transform their careers through Steel Man Resumes, where I coach clients through brutally effective resume and branding strategies. I’ve also spent years unpacking the psychology of failure and self-reinvention on my d3adMANtalking project. The Midnight Garden is where it all comes together—strategy, storytelling, human behavior, and systems that actually convert.

I’ve documented everything in detail, including three full case studies from past activations. If you want to dig in, you can read the full thesis here:

Read the Thesis and Case Studies Here

If/when you find the hidden link,- yw- iykyk

Quick Snapshot:

1. Suburban Bar Trial – Afternoon Activation

Ran on a quiet weekend afternoon with no built-in traffic

Deployed a “low-stakes mystery” theme with subtle storytelling

Co-branded menus and lanyards increased tip volume and drink sales

2. Prime Rib Night – Legacy Venue with Existing Brand

Blended TMG themes with their food-heavy traffic

Offered upgraded merch and interactive VIP passes

Boosted reservations, bar tab size, and digital engagement

3. Minimalist Venue – No Merch, No Theme, No Draw

Built an immersive feel with just a poster, props, and a vendor

Introduced vendor-led interaction without disrupting staff

Resulted in higher customer spend and positive guest feedback

On Discretion and Transparency

If some details feel intentionally vague—names, locations, identifying info—they are. That’s not about hiding anything. It’s about respecting the privacy of the venues and people who trusted me to run this system inside their space.

This business model is built on discretion, control, and emotional precision. I’m careful with the trust I’m given. That said, if you’re serious about working together or want to vet the details more closely, I’m happy to share the full picture. References are available upon request, and I’ll answer any question you have with clarity and honesty.

Want to talk directly?

Call or text me: (262) 391-8137

Email: hmu@themidnightgarden.club

Message on Facebook: @the.midnight.garden.2025

Or get a deeper sense of my work here:

Steel Man Resumes – Professional transformation through real-world positioning

d3adMANtalking on YouTube – Raw insights on growth, grit, and personal clarity