Digital identity,
built by hand.
Websites and platforms for your business. Personal brand infrastructure for you. One operator, zero templates.
(262) 391-8137 • Waukesha, WI • Troy picks up.
What We Build
Two doors. One studio.
For Your Business
Digital presence that works.
Websites, platforms, AI tools, AEO visibility, and ongoing optimization. Every client gets a portal, a context library, and an AI advisor that does real work.
- Custom websites and web applications
- Client portals with dashboards and metrics
- t.ROY AI advisor loaded with your brand context
- Answer Engine Optimization and structured data
- Brand systems and style documentation
Starting at $97/month
For You
Personal brand platform.
A live landing card, hosted tools, and Brand Studio with 7 AI voices. Your digital identity in one place -- built to grow with you.
- Hosted landing card with NFC tap
- Brand Studio with 7 writing voices
- Content generation and social tools
- Personal visibility optimization
- Portfolio and link management
Starting at $297
Built Work
Recent projects. All shipped.
“Working with The Midnight Garden was genuinely one of the most meaningful and aligned collaborations I've had. Troy delivered a fully built, production-ready website. Calm, intentional, and deeply aligned with my voice. No pressure, no upselling.”
Joshua T., The Magnetic Remembering
Platform + Tools
Beautiful Minds Therapy
25 pages, 8 clinical tools, email funnel. From invisible to first-page Google.
Restaurant Site
Casa Noble
Mobile-first visibility rebuild. Structured data, Google-ready, specials management.
Brand Platform
Brand Station / Meg
Sales AI kit, commission calculator, 7-voice Brand Studio. $47K pipeline.
Platform + AI
Steel Man Resumes
The Forge (behavioral-change career analysis) + The Refinery (7-tool career workspace). 32 API endpoints. Free forever.
Platform + AI
Waukesha Resource Navigator
119 organizations mapped. AI triage, maps, 5-tier auth. Serves an entire county.
How It Works
Three steps. No mystery.
Discover
One conversation. Troy listens, asks questions, and maps what you need.
Build
Everything built by hand. You see progress in your portal as it ships.
Ship
Live, optimized, and yours. Ongoing support included. No lock-in.
One Operator. Full Stack.
Troy Richard Carr experienced incarceration, homelessness, and addiction firsthand. He spent a decade helping justice-impacted individuals rebuild their careers across Wisconsin. That practice became Steel Man Resumes. Now he builds platforms, integrates AI, and writes federal proposals for entrepreneurs and organizations doing real work. Self-taught. No degree. Six Sigma Black Belt (ASQ). FICGN Narrative Change Fellow. P2P Scholar. Published researcher. SAM.gov registered.
10+ platforms shipped. 4 active clients. 200+ pages built. 10 free tools. 190 AI context documents loaded. 1 original research study (10,800 queries).
Common Questions
How does engagement work?
Start with 10 free tools and the Visibility Accelerator. If there is a fit, Troy will have an honest conversation about scope, timeline, and investment. Every engagement is different. Contracts are plain-language and designed to protect you.
What is the Client Portal?
Every TMG client gets access to a private dashboard. You see your project timeline, deliverables, real metrics, and can submit service requests. Your AI advisor (t.ROY) is loaded with your brand context and ready to work. It is the product, not an add-on.
What is t.ROY?
t.ROY is the AI that lives across all TMG properties. For clients, t.ROY gets loaded with your brand bible, voice, goals, and project context. It can write in your voice, answer questions about your business, and do real work -- not just chat.
I am not tech-savvy. Is that a problem?
Not at all. Troy handles everything. You tell him about your business, he builds what you need. No technical knowledge required.
Why should I trust you?
Troy experienced incarceration firsthand. He spent a decade helping justice-impacted people rebuild their careers across Wisconsin. All pricing is upfront. Contracts are plain-language and designed to protect you. If he cannot help, he will say so. The first conversation is always free.
Can you handle bigger projects?
Yes. TMG has built governance portals, AI-powered career platforms, federal grant proposals, and 49-route web applications. Platform builds are limited to 5 at a time to maintain quality. Priority access is available for organizations.
Ready to start?
First conversation is always free.