Answer Engine Optimization (AEO) for Wisconsin Businesses
Get Recommended When
Customers Ask AI Who to Hire
More buyers are skipping Google and asking ChatGPT, Perplexity, and Google AI who to call. We make sure your business shows up — with clear reasons — then fix the site and systems that turn that visibility into jobs.
Built in Wisconsin. Fast turnaround. Straight talk. No marketing theater.
The Way People Choose Businesses Just Changed
When a customer searches “best [service] near me” on Google, you can compete with SEO. But when they ask AI, the game changes. AI answers one question with a short list of businesses. If you're not on that list, you don't just lose a click — you lose the job. You won't even know you were considered.
AEO is how you become the business AI names.
Start Here
AI Visibility Audit
7 days. Clear deliverables. No guessing.
- Screenshots of what AI recommends today for your category and city
- Who AI is naming instead of you (your real competitors in AI answers)
- Why you're not getting named (site, content, reviews, schema, trust gaps)
- Fix list ranked by impact — what moves the needle first
- A 30-day execution plan you can run with us or on your own
$297 — fixed price, no surprises
If the audit shows we can't find clear leverage, we'll tell you straight.
Proof
Real Work. Real Results.
“Working with The Midnight Garden was genuinely one of the most meaningful and aligned collaborations I've had… Troy delivered a fully built, production-ready website… calm, intentional, and deeply aligned with my voice… no pressure, no upselling.”
— Joshua P. Thompson, The Magnetic Remembering (Google Review)
Local Proof
Casa Noble (Waukesha, WI)
We rebuilt Casa Noble's web presence to match reality — clean structure, clear offerings, mobile-first, and a site that supports the business instead of confusing customers. Next phase: Google Business Profile optimization to compound local visibility.
In-House
Steel Man Resumes
Steel Man Resumes is our in-house brand — a decade-old resume service built and operated using the same AEO, conversion, and systems methodology we install for clients. We don't just consult. We operate.
Live Research
We're Testing AEO in Public
AEO is still new, and most “experts” are guessing. We're not. We're running a live study — 10,800 queries across 5 AI models, 18 cities, and 5 service categories — to measure what actually makes AI name a business.
What AI chooses to cite and what it ignores
What patterns repeat across models
What local businesses can change this month to show up more
Who This Is For
Built for Operators,
Not Executives
You're running a real business. You don't need theory — you need fixes that show up as calls, bookings, walk-ins, and revenue.
Local Business Owners
You're getting work — but you know you're leaving money on the table. $500K–$5M revenue.
Operators Running on Fumes
You don't have time to rebuild the engine while the truck's moving.
Second-Stage Entrepreneurs
You're past chaos. Now you want clean systems. What got you here won't get you there.
The Skeptics
You've been pitched before. You want proof and straight talk, not a slide deck.
Simple Process. Fast Execution.
Step 1
Diagnose
AI Visibility Audit + site and trust scan. You get screenshots, a ranked fix list, and a plan.
Step 2
Build
We implement fixes: structure, content, schema, conversion pages, reviews workflow, tracking.
Step 3
Maintain (optional)
Monthly monitoring, content updates, review management, and continued AEO/SEO improvement.
What We Install Behind the Scenes
AEO (AI Visibility)
When someone asks AI “who should I call?”, we make sure your name shows up.
Local SEO + Reviews
Map visibility, review velocity, trust signals that AI and humans both respect.
Conversion Website
Fast, clear pages that turn “maybe” into calls. Not art projects.
Tracking + Lead Flow
Simple systems so you can see what's working and repeat it.
Ops + Training
SOPs and onboarding so new hires don't burn your time and your best people stop babysitting.
Common Questions
What is Answer Engine Optimization (AEO)?
AEO is the work of making your business show up when customers ask AI tools like ChatGPT, Perplexity, or Google AI who to hire in your area. It's the next layer beyond traditional SEO.
How is AEO different from SEO?
SEO helps you rank in Google search results. AEO helps you get named and cited inside AI answers, which often show a short list of recommendations instead of ten blue links.
What do I get in the AI Visibility Audit?
Screenshots of what AI recommends today, who it names instead of you, why you're not being named, a fix list ranked by impact, and a 30-day execution plan.
How long does it take to show up in AI answers?
It depends on your starting point, but most clients see measurable changes within 30–60 days of implementing the audit recommendations.
Do you work with businesses outside Wisconsin?
Yes. Our systems work for any local business. Wisconsin is our home base and where most of our clients are, but AEO principles apply everywhere.
Want to Know If AI Is Naming Your Business — or Your Competitors?
Start with the AI Visibility Audit. You'll have clarity in 7 days, with a fix list ranked by impact.
If we're not a fit, you'll know fast.