AEO for Justice-Impacted Entrepreneurs & the Organizations That Fund Them
Make JI-Founded Businesses
the Ones AI Recommends
Reentry orgs, CDFIs, and workforce boards fund the businesses — we make them visible. Same premium AEO methodology the industry charges $5K–$15K for, delivered at accessible prices through AI-augmented execution. No one else is building this infrastructure for this population.
Same premium methodology. Accessible pricing. Zero condescension. No marketing theater.
JI-Founded Businesses Are Invisible to AI — And Nobody Is Fixing It
When a customer asks AI “who should I hire?”, AI gives a short list. JI-founded businesses almost never make that list — not because the work is bad, but because no one built the digital infrastructure to make them visible. The agencies that know how charge $5K–$15K. The ones that don't charge less but deliver nothing. We're the third option.
AEO is how you become the business AI names.
Start Here
AI Visibility Audit
7 days. Clear deliverables. No guessing.
- Screenshots of what AI recommends today for your category and city
- Who AI is naming instead of you (your real competitors in AI answers)
- Why you're not getting named (site, content, reviews, schema, trust gaps)
- Fix list ranked by impact — what moves the needle first
- A 30-day execution plan you can run with us or on your own
$97 — fixed price, no surprises
Reentry orgs and workforce boards: ask about portfolio audits and cohort pricing.
If the audit shows we can't find clear leverage, we'll tell you straight.
Proof
Real Work. Real Results.
“Working with The Midnight Garden was genuinely one of the most meaningful and aligned collaborations I've had… Troy delivered a fully built, production-ready website… calm, intentional, and deeply aligned with my voice… no pressure, no upselling.”
— Joshua P. Thompson, The Magnetic Remembering (Google Review)
Local Proof
Casa Noble (Waukesha, WI)
We rebuilt Casa Noble's web presence to match reality — clean structure, clear offerings, mobile-first, and a site that supports the business instead of confusing customers. Next phase: Google Business Profile optimization to compound local visibility.
In-House
Steel Man Resumes
900+ resumes for returning citizens and blue-collar workers. Same founder, same methodology, same commitment. Steel Man Resumes is the individual-scale version of what TMG does for businesses — making people the system overlooked impossible to ignore.
Live Research
We're Testing AEO in Public
AEO is still new, and most “experts” are guessing. We're not. We're running a live study — 10,800 queries across 5 AI models, 18 cities, and 5 service categories — to measure what actually makes AI name a business.
What AI chooses to cite and what it ignores
What patterns repeat across models
What local businesses can change this month to show up more
Who This Is For
Built for Second-Chance Founders
and the Organizations Behind Them
JI entrepreneurs build real businesses. Reentry orgs, CDFIs, and workforce boards fund them. Nobody builds the digital infrastructure that makes them visible. We do.
JI-Founded Businesses
Trades, food service, logistics, consulting — you built something real after the system said you couldn't. AI visibility and web infrastructure so you compete on merit.
Reentry Organizations & CDFIs
You fund and train JI entrepreneurs. We add the digital infrastructure layer — portfolio audits, cohort training, batch AEO implementation at scale.
Workforce Development Boards
Measurable AI visibility metrics for grantee businesses. The digital infrastructure layer that workforce programs lack.
Anyone Building Something Real
JI market is the focus, not the fence. The methodology is universal. If you're doing real work and want straight answers, the door is open.
Simple Process. Fast Execution.
Step 1
Diagnose
AI Visibility Audit + site and trust scan. You get screenshots, a ranked fix list, and a plan.
Step 2
Build
We implement fixes: structure, content, schema, conversion pages, reviews workflow, tracking.
Step 3
Maintain (optional)
Monthly monitoring, content updates, review management, and continued AEO/SEO improvement.
What We Install Behind the Scenes
AEO (AI Visibility)
When someone asks AI “who should I call?”, we make sure your name shows up.
Local SEO + Reviews
Map visibility, review velocity, trust signals that AI and humans both respect.
Conversion Website
Fast, clear pages that turn “maybe” into calls. Not art projects.
Tracking + Lead Flow
Simple systems so you can see what's working and repeat it.
Ops + Training
SOPs and onboarding so new hires don't burn your time and your best people stop babysitting.
Common Questions
What is Answer Engine Optimization (AEO)?
AEO is the work of making your business show up when customers ask AI tools like ChatGPT, Perplexity, or Google AI who to hire in your area. It's the next layer beyond traditional SEO.
How is AEO different from SEO?
SEO helps you rank in Google search results. AEO helps you get named and cited inside AI answers, which often show a short list of recommendations instead of ten blue links.
What do I get in the AI Visibility Audit?
Screenshots of what AI recommends today, who it names instead of you, why you're not being named, a fix list ranked by impact, and a 30-day execution plan.
How long does it take to show up in AI answers?
It depends on your starting point, but most clients see measurable changes within 30–60 days of implementing the audit recommendations.
Is this only for justice-impacted businesses?
No. Justice-impacted entrepreneurs and the organizations that serve them are our primary focus, but the methodology is universal. AEO works for any business that gets found through recommendations. JI is the focus, not the fence.
How do you keep prices this low?
AI tools collapsed the cost of delivery. The methodology is the same premium approach agencies charge $5,000–$15,000 for. Troy uses AI to handle what used to take a team of five. The savings get passed to the client.
Want to Know If AI Is Naming Your Business — or Your Competitors?
Works for individual businesses or across a cohort. Start with the AI Visibility Audit — clarity in 7 days, with a fix list ranked by impact.
If we're not a fit, you'll know fast.