Websites. Platforms. AI.
One operator.

Full-stack platform development, AI integration, and digital visibility for justice-impacted entrepreneurs and the organizations that support them. Every client gets a portal, a context library, and an AI that does real work.

Free Visibility Accelerator See Built Work 10 Free Tools

(262) 391-8137 • Waukesha, WI • Troy picks up.

What Gets Built

The Full Stack. Not Just a Website.

Every project is different. Here is what the shop can produce.

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Platform Development

Websites, web applications, client portals, dashboards. Static sites to full-stack platforms with databases and auth. Built to ship, not to demo.

See platforms built →
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AI Integration

Every TMG client gets t.ROY -- a custom AI advisor loaded with their brand context. It writes in your voice, knows your goals, and works 24/7. Not a chatbot. A team member.

See AI work →
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Digital Visibility

Answer Engine Optimization, structured data, search strategy. Getting your business found by Google, Maps, and AI assistants like ChatGPT and Perplexity.

Learn about AEO →
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Brand Systems

Brand bibles, style guides, voice doctrine, research briefs. The documentation layer that keeps every touchpoint consistent and every AI output on-brand.

See brand work →
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Grant Writing

Federal proposals, workforce innovation pilots, program design. Experience with DOL, JFF, and SAM.gov registered (UEI: C8TYVJ1DDKV5). Built on research, not templates.

See proposals →
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The Client Portal

Every client gets a private dashboard: project timeline, deliverables, real metrics, service requests, and a t.ROY advisor loaded with your context. This is what ongoing looks like.

See the portal →

The Garden Has Layers

How Deep Do You Want to Go?

Entry is free. Depth is earned. Every layer builds on the one before it.

Free Tools Open

10 diagnostic and generation tools. No signup required. Real results.

  • Visibility Score, AI Audit, Schema Generator
  • Social posts, review responses, content briefs
  • llms.txt, GBP optimizer, partnership pitches
Use Free Tools
The Clearing

One conversation, one deliverable, one problem solved. Single engagements.

  • Fix Lists with recorded walkthroughs
  • Strategy sessions with competitive analysis
  • Custom AEO research briefs
Book a Call
The Garden

Your digital presence, built and maintained. Portal access. AI-powered.

  • Foundation builds: sites, brand systems, visibility
  • Portal: Command Board, growth tracking, files
  • t.ROY AI advisor with your brand context
  • Monthly check-ins
See What's Built
The Grove & Beyond

Platform builds, ecosystem architecture, and partnerships. By application or invitation.

  • Full platforms with tools, compliance, AI
  • Multi-system architecture and custom AI
  • Ongoing advisory and co-building
Apply

Not sure where you fit? Start with the free 5-day Visibility Accelerator. By Day 5, you will know.

Who This Is For

Justice-impacted entrepreneurs building businesses the system said they could not build.
Reentry organizations, workforce boards, and CDFIs that need real tools for the people they serve.
Clinical practices, consultants, and PhDs who need platforms that match their depth of work.
Anyone doing honest work who needs to be found online. No judgment. No games. Straight work.
Simple contracts written to protect you, not trap you. All pricing upfront. Your stuff is yours.

Built Work

Built Work. One Operator.

Platforms, sites, AI integrations, governance systems, research, and federal proposals. All shipped.

“Working with The Midnight Garden was genuinely one of the most meaningful and aligned collaborations I've had. Troy delivered a fully built, production-ready website. Calm, intentional, and deeply aligned with my voice. No pressure, no upselling.”

Joshua T., The Magnetic Remembering
Platform

The Magnetic Remembering

14 pages, 4 reflection tools, dark immersive design. Next.js 16.

 Platform + Tools

Beautiful Minds Therapy

Practice went from invisible to first-page Google. 25 pages, 8 clinical tools, email funnel. Compliance-audited.

 Platform + AI

Waukesha Resource Navigator

Serves an entire county. 119 organizations mapped. AI triage, maps, 5-tier auth. 31 database tables.

 Site + Funnel

Bright Day Wellness

Therapy practice with 5-day email funnel, interactive engagement tracking, and t.ROY marketing advisor.

 Governance

Justice Beacon Solutions

32-page site + 49-route governance portal. AI decision logging. Advisory role.

 Platform + AI

Steel Man Resumes

Marketing site + Forge (career analysis) + Refinery (workspace). AI-powered.

 Platform + AI

TMG Client Portal

12 tables, Command Board, growth tracking, t.ROY advisor. The product itself.

 AI Integration

Troy Card

NFC digital card + t.ROY AI chat. 6 modes, gate system, live on tap.

 Site

Casa Noble

Restaurant visibility rebuild. Mobile-first, Google-ready, structured data.

 Deep Dive

How We Work

See the actual process. Research, iteration, deliverables, dashboards, AI. Real artifacts from real projects.

 Research

AEO Research Study

10,800-query original study across 5 AI models and 18 cities.
Brand System

Cross-Venture Brand Doctrine

Brand bible (11 parts), 5 style guides, 8 research briefs. One voice, many properties.

AI System

t.ROY Unified AI

Kernel + 5 overlays, gate system, context loading, 190 documents ingested. Lives across all properties.

Full Portfolio with Details →
Troy Carr - Founder

One Operator. Full Stack.

Troy Richard Carr experienced incarceration, homelessness, and addiction firsthand. He spent a decade helping justice-impacted individuals rebuild their careers across Wisconsin. That practice became Steel Man Resumes. Now he builds platforms, integrates AI, and writes federal proposals for entrepreneurs and organizations doing real work. Self-taught. No degree. Six Sigma Black Belt (ASQ). FICGN Narrative Change Fellow. P2P Scholar. Published researcher. SAM.gov registered.

6 platforms shipped. 8 clients served. 200+ pages built. 10 free tools. 190 AI context documents loaded. 2 federal grant proposals written. 1 original research study (10,800 queries).

Read Troy's full story →

Common Questions

How does engagement work?

Start with 10 free tools and the Visibility Accelerator. If there is a fit, Troy will have an honest conversation about scope, timeline, and investment. Every engagement is different. Contracts are plain-language and designed to protect you.

What is the Client Portal?

Every TMG client gets access to a private dashboard. You see your project timeline, deliverables, real metrics, and can submit service requests. Your AI advisor (t.ROY) is loaded with your brand context and ready to work. It is the product, not an add-on.

What is t.ROY?

t.ROY is the AI that lives across all TMG properties. For clients, t.ROY gets loaded with your brand bible, voice, goals, and project context. It can write in your voice, answer questions about your business, and do real work -- not just chat.

I am not tech-savvy. Is that a problem?

Not at all. Troy handles everything. You tell him about your business, he builds what you need. No technical knowledge required.

Why should I trust you?

Troy experienced incarceration firsthand. He spent a decade helping justice-impacted people rebuild their careers across Wisconsin. All pricing is upfront. Contracts are plain-language and designed to protect you. If he cannot help, he will say so. The first conversation is always free.

Can you handle bigger projects?

Yes. TMG has built governance portals, AI-powered career platforms, federal grant proposals, and 49-route web applications. Platform builds are limited to 5 at a time to maintain quality. Priority access is available for organizations.

Start With the Tools. See Where It Goes.

10 free tools, no signup. Or join the 5-day Visibility Accelerator for a guided experience. If there is a fit, Troy will reach out.

Join the Accelerator Use Free Tools Call Troy: (262) 391-8137

If we are not a fit, you will know fast.